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Computing has taken an odd turn lately. These days it seems like you can’t browse a technology related site without being overwhelmed by mobile platforms, such as the iPhone, Android, and Windows Mobile, but you’ll be damned to find anything of interest about traditional PC platforms. With products such as these latest Android tablets and Apple’s iPad, it’s not hard to figure out where manufacturers and developers know where the money is going forward. That’s why Microsoft recently took the time to develop and create a brand spanking new mobile operating system from scratch, replacing the archaic Windows Mobile brand. Microsoft, which had apparently forgotten about it’s mobile platform, had up to now been getting absolutely crushed by Apple and Google’s efforts, and Windows Phone 7 is their chance for vindication.
In this first of my two-part series of articles, I’m going to review, product wise, the build of Windows Phone 7 that Microsoft gave away to developers at their recent MIX conference. In the second part, I’m going to give you my semi-educated predictions about how it fits into the future of mobile computing. It’s important to note that this review is covering a product that is still in development, and should be taken as such. Features covered here may (or may not) be included in the final release of Windows Phone 7, or may be included in an entirely different way.
First, the facts. The build of Windows Phone 7 presented here identifies itself as Windows Mobile 7.0.6077.WM7_MixDevTools(buildlab).20100304-1530. Which means that it was compiled on March 4th, 2010 – so pretty recently. Let me start off by saying that when I first saw how Windows Phone 7 was operated, I went around claiming that it looked confusing and hard to use. The swiping left and right simply wasn’t natural, I said. After having used it myself, I can officially say that I was 100% wrong on this one. As a matter of fact, it feels very natural. The home screen while different than what’s included on systems like the iPhone and Android is actually pretty nice, and works pretty well. You can press down on any one tile and then rearrange the screen as you deem fit, or you could delete the tiles completely. To get to the list of your application, you simply swipe your finger to the left and you’ve reached the Start Menu.
This build of Windows Phone 7 has all of the niceties and features that you’d expect from any modern day phone – Camera, Calculator, Games, Alarms, Calendar are all good examples. However this build also comes with an early version of the complete Office suite, a pretty nice touch and a good nod to the power users that Apple has, up to this point, ignored. While incredibly basic, the software does what it’s supposed to and works well. You can format text to the basic levels – color, bold, italicize, and bold. Simple.
Another place where Windows Phone 7 really shines once put into perspective is the built in internet experience. Again powered by Internet Explorer, Microsoft has pulled no shortage of punches this time around, powering it with their Internet Explorer 7 browser technology. What that means is full, desktop level browsing with compatibility to plenty of sites. Compared to the absolute piece of trash that was included in Windows Mobile 6, this is the greatest improvement found in Windows Phone 7. Absolutely. However, compared to Mobile Safari, it’s fairly basic and lackluster. It’s also fairly buggy, but I attribute that more to the early status of this build and I fully expect the final product to be stable in all fashions. They have plenty of time to improve.
Another nice touch is the inclusion of the full featured Zune experience. Any Windows Phone 7 owner has access to the same great UI and feature set of the Zune HD, and while it wasn’t completely functional in this build, what is there works well. The Marketplace looks simply beautiful, visually outshining Apple’s Store in every way. Also there is the wifi sync feature, something Apple desperately needs to include in the iPhone.
There are a couple of other niceties thrown about. While on the home screen, click the physical search button on your phone and get greeted by a nice Bing app that does an awesome job replicating the real thing. The daily picture, the fun facts, it’s all there. It also integrates local searches with a Bing map – so if you type in “Sal’s Pizza” and swipe over to the “Local” side, you’ll get the locations and information of all the Sal’s Pizza’s around you. It’s a much better way of finding that information than the iPhone’s. There is also a couple of apps that probably won’t make it in the final product, given Microsoft’s new vision for the operating system – there’s a task manager application, and a file manager application both which are pretty ugly and barebones.
Here’s where the problems lie. Microsoft, in it’s mostly successful attempts at going forward and gaining lost ground, have taken 10 steps forward and 2 steps back. Every single time I use the operating system, I keep coming back to the same limiting factors – much like the iPhone, Windows Phone 7 is artificially limited to one third-party application at a time. No multitasking. So yeah, while you can listen to MP3s while surfing the web, you won’t be able to listen to that Pandora station you love so much while playing Solitaire. This is something that everybody, even the most diehard Apple fan, has been screaming at Apple to include and the one advantage that Windows Mobile 6 had in the end is no more. That’s not to say that Microsoft doesn’t hold other cards over Apple now – they certainly do – but it’s still a disappointment in a product that needs to be as close to perfect as possible to be able to compete with what’s out there today. Secondly, there’s no copy and paste. Again, such a ridiculously basic feature that Apple was missing all along and had everybody in a hissy fit. Why Microsoft hasn’t learned from Apple’s mistakes, I’ll never know. But it’s really a bad move. And finally, third-party application support. Microsoft has a HUGE infrastructure of sometimes-okay third party applications already existing going into the war, so why not leverage it? Instead, Windows Phone 7 drops all compatibility with existing code in favor for a complete reboot. There’s not an emulator in sight. Any Windows Mobile applications you’ve bought if you’re a consumer, or designed if you’re a developer will simply stop working if you upgrade. And that’s really sad.
Windows Phone 7, even at this early stage, is pretty damn good. In fact, it’s more than “pretty good”, and more than even “above average”. It’s just plain great. Microsoft is finally putting out a worthy competitor to the iPhone and Android, they’re finally realizing what a goldmine the whole mobile sector is and they’re finally chasing the pot of gold at the end of the rainbow. If you have any desire for a Windows branded phone, wait. Don’t get suckered in by the allure of HTC-based Windows Mobile 6.5 devices, not even the HD2. By year’s end you’ll have something vastly better. I promise.